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Amar founded Safeter in 2020.
Previously, Amar founded PubMatic in 2006, where he is Chairman of the Board where he works with the Board and the management team to drive the company’s overall strategy. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI. PubMatic has 14 offices around the world, and has raised $60M in venture capital. It has over 500 employees and has been profitable for nearly a decade.
In addition to PubMatic, Amar also founded several other companies, including Komli Media, the leading independent advertising technology platform in the APAC region. Amar served as Founder and Chairman of Komli from 2006 through 2013, reassuming the role of CEO in late 2013, a position he held until selling Komli Media in September 2015. As a 19-year-old student at Harvard University, Amar co-founded Chipshot.com. Over five years he grew the business to approximately $30M in annual sales, making Chipshot.com the fastest-growing ecommerce website at that time. In addition to founding his own companies, Amar has extensive experience in software and digital media, previously leading sales for a digital advertising business for Microsoft in the US, and working at McKinsey & Co. and Netscape in a variety of consulting and engineering roles.
As an entrepreneur, Amar has raised over $150M in venture capital and hired more than 1,000 employees around the globe, generating several hundred million dollars per year in revenue at peak.
He holds a master’s degree in Computer Science and a bachelor’s degree in Economics from Harvard University.