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As the CEO of Safeter, Sridhar Rangappa (Sri) is responsible for running all facets of the business. Sri has a proven executive management track record and over 22 years of experience driving sales growth in the fintech and retail industry. Sri comes with a good mix of experience at large corporations and startups with expertise in the areas of marketing, analytics, and data products.
Prior to joining Safeter, Sri was Senior Director of Product for Visa, Inc, responsible for data-driven strategies to improve payment authorizations globally and drive digital payment platform adoptions.
Sri also worked at several fintech and retail startups managing marketing programs and budgets up to $65 Million. Key responsibilities included marketing plan, forecasting, P&L management, and analytics.
While at HSBC, Sri managed the customer acquisition program and underwriting strategy for a $1 billion credit card portfolio.
Sri holds a master’s in agriculture economics.
Amar founded Safeter in 2020.
Previously, Amar founded PubMatic in 2006, where he is Chairman of the Board where he works with the Board and the management team to drive the company’s overall strategy. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI. PubMatic has 14 offices around the world, and has raised $60M in venture capital. It has over 500 employees and has been profitable for nearly a decade.
In addition to PubMatic, Amar also founded several other companies, including Komli Media, the leading independent advertising technology platform in the APAC region. Amar served as Founder and Chairman of Komli from 2006 through 2013, reassuming the role of CEO in late 2013, a position he held until selling Komli Media in September 2015. As a 19-year-old student at Harvard University, Amar co-founded Chipshot.com. Over five years he grew the business to approximately $30M in annual sales, making Chipshot.com the fastest-growing ecommerce website at that time. In addition to founding his own companies, Amar has extensive experience in software and digital media, previously leading sales for a digital advertising business for Microsoft in the US, and working at McKinsey & Co. and Netscape in a variety of consulting and engineering roles.
As an entrepreneur, Amar has raised over $150M in venture capital and hired more than 1,000 employees around the globe, generating several hundred million dollars per year in revenue at peak.
He holds a master’s degree in Computer Science and a bachelor’s degree in Economics from Harvard University.